Everyone pays taxes. In a competitive space, Turbo Tax needs to standout. They want to make sure you knows that no matter how crazy things get, at least your taxes are free. In 2018, we launched a series of films to get the message across.

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At Least Your Taxes Are Free

For the first few months of the year, Turbo Tax launched a series of films depicting outlandish & laughable scenarios. From swordfish & comical lab accidents to Luis Guzmán in sheep costume, each film aimed at getting attention and delivering on the key message — with TurboTax Absolute Zero, at least your taxes are free.

Silver Linings

In addition to the broader campaigns, we also created highly targeted 6 and 10 second online films. These stylized films helped reinforce the key message in bite-sized pieces of content.