Samsung
From some of the biggest global product launches, to the world’s biggest recall, partnering with Samsung meant being able to problems solve & move quickly. Along the way, we’ve helped launch the Galaxy S7, Note7, Galaxy S8, Note8, Bixby along with other products.
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Ever-Evolving Hardware
As an industry leader, they make a wide range of products, including VR headsets & 360 cameras. And while each of these is great on their own, they’re amazing when brought together. Starting with the Galaxy S7, we partnered with Samsung to show what’s possible with all of their technology.
The World’s Largest Recall
Despite countless successful launches, the global behemoth came to a scratching halt after a manufacturing defect . The fallout involved rapid rounds of strategic development, creative ideation, testing, and production. Through the close partnership, we helped insure Samsung’s bounced back to launch their next flagship phone, the Galaxy S8.
Introducing Bixby
Although traditionally a hardware company, Samsung launched their new integrated assistant, Bixby, for the moments when talking to your phone is easier than tapping on the screen. Each film features simple & relatable slices of life moments carried out in a charming and compelling ways.
