Everything about Google’s cloud-based gaming platform defies convention, from its form factor to its features. It’s strange, it’s absurd, it’s free to define itself.

Adweek | CLIO

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Explaining the Unexplainable

Google Stadia is console-level gaming without the boxes or wires. It’s among the first platforms that works across devices without needing to download any games or patches. To help introduce Stadia to the world, we feature Reggie Watts in a series of spots. Each takes viewers on a visually stunning journey that entertains, informs, and dares to confront the industry’s complacency when it comes to gaming platforms.

The Two Minute Anthem

Redefining what gamers think they already know isn’t easy. The anthem film aimed at defying expectations while also telling the world about how Stadia works and its benefits.

Eye Candy

As Google’s entrance into the gaming world, everything about the films needed to be world class. Viewers were taken on journey that spanned reality and the game world. And by partnering with some of the industry’s best CG experts, we were able to include incredible details throughout each film.

The Perfect Gift

Carrying over the launch campaign’s tone, we also created a series of holiday spots. Each reinforces Stadia’s features and benefits.