In today’s world, business cards are much more than just an introduction. Business cards tell stories, open doors, and make statement about you as an individual and as a company. They become an extension of one’s self, this why they are a critical part of any identity, but what differentiates one card from another? Quality. Here is the breakdown.

Covers the basics

1. Grid based – There’s nothing worse than receiving a business card that doesn’t line up; a card that has no real structure. It doesn’t say much and looks terrible.
2. Typography – Because Business cards are so small, your typography is infinitely more important. Make sure you have enough kerning, leading, etc. If you want to learn more about typography, here is a link to an article by psdtuts.

Impressive

1. Texture – Paper is paper right? Wrong. Think about it, when someone hands you a card that feels different, won’t that stand out. It’s a little bit more expensive, but it can add so much to you reputation. Think about printing on different materials. You’re not just limited to paper. Print on plastic or have your card cut out of metal. Think outside the box.
2. Effects – Get creative with different printing techniques. There are so many amazing ways of putting text on paper. Consider letterpress, foil printing and die cutting. Before you start, talk to your printer before you go to print. Make sure both of you are on the same page.
3. Double-Sided – There’s no reason not to spread your card info over 2 sides. It gives you more space to emphasis certain elements like your logo. Also, it’s a great way to incorporate your company colors.

Identity

1. Colors – Your card is an extension of you and your business. It should look like it. Pull colors from you Identity.
2. Logo – You have logo don’t you? Put it on there. When you give someone your card and have them visit your site, you want them to know there is a definite connection between the card and site there looking at. Also, this a great way to expand your image.

Communication

1. Name & Company Name – You want people to remember who you are and the company you work for. Don’t make it hard for them. Make sure your name and the company name are on your card.
2. Position – What do you do? This is a great way to let them know who they’re dealing with and can be a great way for you to talk about your business.
3. Address – Put your address on your card. You never know, potential clients might want to come meet you in person. If you run your business from your home, skip this.
4. Phone Number – Make it easy for people to reach you. If you have an office number, list this on your card. If you’re open to receiving business calls on your cell phone, feel free to list that number on your card as well. Keep in mind, if your cell phone number changes for any reason, you’ll need to make new cards. Also remember to let previous clients know about the change so they can still contact you.
5. Email – If you’re not going to have a number on your card, you absolutely need have an email address on there. Again, make yourself easy to get a hold of.
6. Website – This is a great way for people to find out more about you and your business. This is as important as your name.

Things to Avoid

1. The Google Card – Although it’s fun, it’s not that effective. You leave a lot to chance since you don’t have full control over the results that come up. Also, you lose a great opportunity to push your brand image.



2. Awkward Sizes – While the shape of your business card may help it stand out, if your card is smaller than the standard, it’s easier to lose. If your card is bigger than the standard, there’s a good chance it will need to be folded.

Tips

1. Get A Holder – Giving card that’s been bent and folded doesn’t leave a good impression. Invest in a cardholder. It will help keep your cards straight and clean.
2. Carry Your Cards – There’s no point in having business cards if you’re not going to carry them. You never know when you’ll need one so don’t be stuck without them. Leave some in your car, laptop bag, backpack, suitcase—leave some everywhere. This way, you won’t be caught with out one.
3. Practice – Even if it sounds strange to practice your giving your card, you should do it anyway. It’s like your elevator pitch. If you’re prepared, when you need give out your card, you’ll know what to say.
4. Place to write – Sometimes, the person you’re giving your card to, will want to write down something. Make sure your card has some space for them to do so.

Inspiration Time

Here are a few of my of my favorite business card.

If you want more inspiration there are lots of great places on the Internet. Here are some of my favorites:

• It Even Has A Watermark
• Creattica
• Flickr Business Card Group

If you’re looking for books, I highly recommend the Best of Business card Design series and Nicetomeetyou (that’s really how it’s spelled). Both are full of great designs and awesome inspiration.

Have Your Say

Did I miss something? Is there something you want me to expand on? Give me a shout in the comments or contact me directly.