We all make and set goals for the New Year, but how many of those goals do we really keep? The problem isn’t necessarily that we’re being overly ambitious. The problem is we don’t set our goals properly.

Design and marketing are a critical part of today’s modern economy. Not spending money on how your product or service is presented is like committing economic suicide. Remember you would never go to a store to buy a rotten apple; you buy the one that looks best.

Since the dawn of the Internet, designers have gained unparalleled access to a wealth of information. Despite this, nothing can compare to the feel of crisp edges of paper gliding against one’s thumb as the pages are turned and the wonderful aroma that is exhumed by the air rushing out as the pages come together.