9/11 — it’s hard to imagine a more infamous day. How can you brand it and change it’s meaning to give it new life? This is how. The new logo by Landor is exceptional. It’s so simplistic yet and brilliant. It’s powerful and easily memorable. It’s Brilliant!

Recently the City of Melbourne, Australia launched a new logo for their corporate identity. Already, it has spurred quite an uproar and with a price tag of $240,000 (that’s right, 6 digits) it’s easy to see why.