9/11 — it’s hard to imagine a more infamous day. How can you brand it and change it’s meaning to give it new life? This is how. The new logo by Landor is exceptional. It’s so simplistic yet and brilliant. It’s powerful and easily memorable. It’s Brilliant!

My favorite thing about this new logo is its simplicity. It works on its own and doesn’t need anything to get its message across; it speaks for itself. The colors are neutral giving the logo more flexibility, not to mention, the colors give hope to what is an otherwise, a horrendous day in history. Again, brilliant. Here’s the logo in some concept applications.